Project Overview

︎Video Prototype

︎Green To-Go Reusable Cup Service is a logistics system that tackles the problem of inconvenience associated with using and carrying around reusable cups.

︎ Digital Prototype

︎Phase 1: A circular system design + marketing strategy to integrate reusable to-go cups at Starbucks locations in NYC.

In this phase we leverage existing elements, including the abundance of Starbucks locations, their reusable cups and their existing app, which includes online ordering and a store locator feature, to design a circular system for re-usable cups to be ordered, picked up and dropped off at any Starbucks location.

︎Phase 2: Smart cup deposit drawers + decentralized collection & delivery system

In phase two, we expand the scope of participating partners, and design reusable hot/cold cups & cup deposit drawers to deposit and collect them. We then partner with existing delivery and transportation networks such as Uber, Lyft, Postmates and DoorDash to transport cups from cup cleaning center to local coffee shop locations.

Project Background

If you define the problem correctly, you almost have the solution.
— Steve Jobs

Given the urgency of this problem and that most disposable cups ending up in the landfill are produced by global franchise companies such as Starbucks and McDonalds, we realized how businesses could take on the responsibility to switch to reusable cups, instead of persuading and waiting for the customers to sacrifice convenience and change their behavior on a global scale. In order to facilitate this shift, Green To-Go will partner with these companies to implement a multi-phase circular system.

Research

1.1 Interview

To better understand users and prioritise features and define key performance indicators (KPIs), we held several stakeholders interviews. Our interviews have four parts:

1.2 Survey

We used Google Surveys to request 50-100 responses from the general public.
Here is the link of the result: Google Surveys

1.3 Data Visualization

Given the urgency of this problem and that most disposable cups ending up in the landfill are produced by global franchise companies such as Starbucks and McDonalds, we realized how businesses could take on the responsibility to switch to reusable cups, instead of persuading and waiting for the customers to sacrifice convenience and change their behavior on a global scale. In order to facilitate this shift, Green To-Go will partner with these companies to implement a multi-phase circular system. 

Brainstorming

Persona

Journey Map

Concept

Low-fidelity Prototype

User Testing

High-fidelity Prototype

Next Steps

1. Optimizing the reward system.
   
2. Exploring how many people will participate in this program.
   
3. Collecting the data of how many users will return the cups.
   
4. Exploring the way of cleaning cups.
   
5. Refining the way of cooperating with existing delivery and transportation networks such as Uber, Lyft, Postmates, and DoorDash. Exploring how to transport cups from cup cleaning center to local coffee shop locations.

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